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Case study · TrailBlazer Tack

A trade website and back office for a made-to-order saddlery exporter

A Kanpur workshop that makes saddlery to order for equestrian brands abroad. We built the website its trade buyers judge it by, and the back office behind it.

Industry
Equestrian manufacturing & export
Based in
Kanpur, India
Scope
Design · Development · Admin panel · Technical SEO
Launched
September 2026
Kickoff to launch
4 weeks
Live site
trailblazertack.com
The TrailBlazer Tack home page: hands braiding coloured leather tack behind the line “Braided in your colours.”

The brief

TrailBlazer Tack is a saddlery and leather workshop in Kanpur. It makes Western and English tack, saddle pads, rugs and leather goods to order — for equestrian brands, retailers and distributors abroad, often under the buyer's own label.

Nothing it sells is a stock item, so a shop with a cart was never the answer. Trade buyers vet a supplier online long before they send a specification. The site had to make a workshop in Kanpur read as a partner worth trusting with one, and turn the right visit into an enquiry the workshop could price.

And it had to be something the team could run themselves — adding pieces, answering enquiries — without waiting on a developer.

The home page section “We make it to your spec”, listing three steps: send the specification, we sample it, we make the run.
The order process, stated where buyers meet it: specification, sample, run.

What we built

Built around how the trade actually buys.

  1. 01

    Organised the way buyers shop

    Three fields — Western, English, and Leather & Belts — with every product line indexed beneath them and one search across the lot. A buyer who knows what they want is a couple of clicks from it; one who doesn't can read the whole range on a single page.

    The Leather Goods & Accessories index: a sidebar of numbered product lines beside a grid of hand bags, polo belts and tooled belts.
  2. 02

    Specified before anyone asks

    Each piece carries its specification — material, dimensions, weave, origin — and the options a buyer can change, from leather finish to interior. The questions a buyer would otherwise have to email about are answered on the page.

    A product page for a buff grain pull-up bag, with its specification table and choices for leather finish and interior.
  3. 03

    Enquiries that arrive ready to price

    Whatever the buyer chose travels into the enquiry. The workshop receives it by email with Reply going straight to the buyer, the buyer gets a copy, and nobody is asked to pay — every piece is quoted per specification.

    The enquiry sheet on a phone, carrying the chosen leather finish and interior above fields for name, phone and email.
  4. 04

    Links that look right when shared

    In this trade, pieces get passed around on WhatsApp. Every product and category renders its own preview card — the piece on the site's paper beside the TrailBlazer mark — so a shared link opens as a large picture, not a thumbnail on a black ground.

    A link preview: a buff grain pull-up bag beside the TrailBlazer Tack logo.
    What a shared product link opens into.

Also in the build

WhatsApp, counted

A tap through to WhatsApp is logged as a lead beside the form enquiries, so conversations that start off the site still show up in the numbers.

One list for every enquiry

Both channels land in a single list the team can filter by status and export to a spreadsheet.

A back office they run

Pieces, categories and photographs are managed from a private admin, signed into with a one-time email code. Adding a product is a form, not a developer's afternoon.

Legible to search engines

Every product is described in structured data — specification, brand, breadcrumb — alongside the catalogue and the FAQ, so the pages can surface for what the workshop actually makes.

The collection page: “The range, made to order.” above three photographed fields — Western, English, and Leather & Belts.
The collection: three fields, photographed rather than listed.
A deep red section headed “A workshop, not a warehouse.” beside the workshop's five commitments.
Who they are, set in the brand's own red.

Under the hood

Next.js
React
TypeScript
Tailwind CSS
MongoDB
Cloudflare

Start a project

Building something like this?

A paragraph is enough to start. You will get a real reply with an approach, a fixed price and a timeline — not a calendar link and a discovery call.

Start a projectconnect@logicbeam.in

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