Retail & digital commerce
Street Sole
Boutique.
A considered storefront.
A connected customer journey.
Design and development for an independent sneaker boutique, connecting product discovery with direct customer enquiries.
Explore the project
- Client
- Street Sole Boutique
- Scope
- Design / Development / Catalogue & admin
- Industry
- Sneakers & streetwear
- Project status
- Live website
A clear path through
a growing catalogue.
Street Sole Boutique sells sneakers across India. Its digital storefront needed the energy of the products and a clear way to explore a wide catalogue.
Some visitors arrive looking for a particular model. Others want to discover their next pair. The website brings brand-led navigation, searchable collections, and editorial product selections into one experience.
The buying conversation happens on WhatsApp. Product pages make that handoff clear, while a private back office lets the team manage the catalogue and homepage selections.
- Client
- Street Sole Boutique
- Industry
- Sneakers & streetwear
- Our role
- Design / Development / Product catalogue / Admin panel / Technical SEO
Designed for discovery.
Built for the enquiry.
Three stages in the customer journey.
Explore the delivered website screens.
Product campaigns lead the homepage, followed by brand discovery, daily picks, Hype, and Best Sellers. Each section gives visitors another way into the catalogue.
Built for customers.
Managed by the team.
The customer experience and the day-to-day operations, considered together.
01The team sets the selection
A private admin lets the team manage products, images, publication, and the pairs featured in homepage collections.
02Room for discovery
Dedicated Hype and Best Sellers sections offer a more curated entry point alongside the complete sneaker catalogue.
03Made to travel
Responsive layouts, product sharing, and search metadata support the journey from a shared link to a product enquiry.
Design and development.
Delivered together.
Next.js / React / TypeScript / PostgreSQL / Cloudflare R2
Explore the delivered website (opens in a new tab)
TrailBlazer Tack
A trade website for a saddlery exporter.